Bereco Group rebrands with ‘eco’ focus
Secured by Design (SBD) member company, The Bereco Group, has rebranded with an environmental focus to bring the ‘eco’ back into ‘Bereco’.
Since 2003 Bereco has been supplying performance-engineered timber windows and doors to housebuilders and developers primarily supplying to new build homes around the UK.
In 2010 they added Bereco Retail to the Bereco Group and found, for the first time, that they were talking to homeowners as well as companies and began to feel a great responsibility that they were now being invited to be a part of people’s homes and daily lives.
Kirsty Cox, General Manager for Bereco Retail, said: “With the introduction of Bereco Retail it brought into focus for us that the owner of the home we are supplying windows to is just as much our customer as the trade company to which we sell and it was with this realisation that we began to change the way we market ourselves.”
The company explained:
Reconnecting with our roots and why the company was started for us has been the main objective in our rebrand. We want to be a brand that people can connect with and a company that stands with customers in protecting the planet. Our rebranding brings this ethos front and centre.
Bioregional states that approximately one quarter of CO2 emissions in the UK comes from housing; and so in making timber windows and doors for UK homes our responsibility to ensure our products are both sustainable and energy efficient is greater than most.
We want to tell our story (http://www.bereco.co.uk/about), who we are as a business, and why we do what we do. So to facilitate this we have refreshed our company logo and our website now showcases a new look and a number of new pages. Our customers will find more information than ever before on how we make our windows and doors, where the timber comes from and how we are counting the carbon impact of our windows and doors.
Catherine Hadwick, Environmental Project Manager, said: “The idea behind the logo was really to freshen up the brand keeping the modern edge whilst also going back to our roots. Our original logo used natural colouring but over the years had a few facelifts and lost its identity a little. We have brought this nature based colour pallet back to the face of our brand to really showcase our environmental status.”
Bereco is pleased to announce that they are now partnering with World Land Trust to help raise funds to support their vital conservation work around the world.
Nicola Harrison, General Manager, Bereco Ltd, said: “We really connected with the efforts of the World Land Trust and we simply want to do more as a business. We already only use FSC 100% timber in the manufacture of our windows and doors that help ensure our forest area not only survives but also grows with every window we make so this is just another way we can help protect our planet and rainforest from deforestation.”