Ring creates the most expensive doorbell for charity

Secured by Design (SBD) Development Officer Doug Skins got within touching distance of the world’s most expensive doorbell when he attended a reception hosted by Ring, a pioneer in DIY outdoor smart home security products.

The SBD member company was displaying one of ten limited edition diamond, sapphire and gold-encrusted video doorbells at a reception for business contacts and the media in Soho on Tuesday, 21 November.

Priced at $100,000 each, the Ring Elite Crown Jewel Edition Doorbells went on sale the following day in the Smartech department at Selfridges, Oxford Street, London.

The proceeds from the sales will be donated to UK charities supporting the rehabilitation of offenders on their release from custody.

Created by international fine jewellery specialist Bijan, the doorbells feature 33.20 carat in sapphires, 0.56 carats of diamonds and 98.05kg of yellow gold. The device’s faceplate is cast in 18gk yellow gold, with more than 2,000 sapphires and 40 diamonds set into the surface.

Jamie Siminoff, Chief Inventor and Founder of Ring, said: “Every decision we make as a company centres on our mission to reduce crime in neighbourhoods. Outside of our day to day work, the team works tirelessly to bring our mission to life through Ring’s charitable arm, by partnering and working with various police, prison reform programmes, in-school initiatives and by providing free product to neighbourhoods in need.”

Ring seeks to create a ‘Ring of Security’ around homes and communities with its range of outdoor DIY smart home security products, which enable users whether they are at home or elsewhere to see and hear speak to doorstep callers.

Jamie spoke about how he turned Ring, a company which he started in his garage, into a successful business that has products installed in overmore than 80 countries around the world.Jamie spoke about how he turned Ring, a company which he started in his garage, into a successful business worth an estimated $460 million.

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